Interactive Messaging
The WhatsApp Channel
A Global Messaging Powerhouse with 3.3 Billion Users
- Send images, videos, carousels, and interactive buttons
- Deliver branded, verified, and secure messages
- Launch AI-powered chats and smart automation
- 120M Users in North America
Reduce Costs With Free User-Initiated Messaging
From FREE customer initiate messages, multi-language support and WhatsApp Ads, here’s what you can and can’t yet do in WhatsApp in 2026.
You Can
As of April 2025, Meta is offering customer service or user initiated messaging for free. This makes IVR & webchat deflection highly cost effective
You Can
Where ever you can place a QR Code in multiple languages, offering support over WhatsApp is very effective with all multilingual audiences
You Can
Click to WhatsApp Ads (including click to Instagram & Messenger) is an effective prospecting and user acquisition tactic not available on other channels.
You Can Not
As of July 2025, Meta is offering customer service or user-initiated messaging for free, but temporarily blocking all business-initated messages. This means marketing blasts will not work on this channel perhaps until 2027
120M WhatsApp Users in the US
WhatsApp is the leading consumer messaging app with approximately 3.3 billion users globally. While there are only 120 million users on WhatsApp in North America, the largest brands will have roughly a third of their customer base active on WhatsApp, with a heavy emphasis on international or multilingual audiences. WhatsApp users spend hours per day in the app, it is not a channel to ignore, although it might not be the first channel to deploy in North America.
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Let’s get you started.
Segment your Audience to find your WhatsApp users
Deploy WA in the correct entry points (IVR, Website Service Pages, Ads or multi Lingual QR Codes)
Explore LLM-based Automation for a better user experience
Rich Messaging
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We take the complexity out of technology planning, helping you align the right solutions with your business vision—without the guesswork.
