CX Platform vs. Contact Center: What Is the Difference?

In an era where customer experience has become the key differentiator for businesses, understanding the tools that enable exceptional service delivery is crucial. Among these tools, the CX platformand contact centeroften appear synonymous, but their functionalities and scope are markedly different. This article explores these differences, providing a comprehensive understanding of both platforms, their unique features, advantages, and how they affect customer satisfaction. Let’s dive in.